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Launch of PRUfirst gift

>> Thursday, June 17, 2010

The first and only of its kind at the moment in Singapore.
Protection from pregnancy to childbirth and beyond.
The unique feature of the plan is the coverage of pregnancy complication and congenital illnesses.

However, in my opinion, the stated coverage is only $5,000 and the premium of 30 years old, non smoker, is $320 under the PRUmum2be. It may not be very attractive, if the it is compulsory to take up the PRUlink protection account together, where the premium for that seems quite high.
Well, it is indeed excellent from a marketing perspective as it can be used to as an entry to secure customers before the other insurers.

For more details:
http://www.prudential.com.sg/corporate_sg/content.do?page=products/protection/health/prufirst_gift

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