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Are You An Expert Or Specialist?

>> Saturday, July 2, 2011

From 1st August, property agents can no longer call themselves “Property Expert” and “Property Specialist”. The Council for Estate Agencies (CEA) issued two Practice Guidelines to promote ethical advertising in the real estate agency industry. These titles are supposed to be misleading?


I suppose we are quite used to such terms being thrown around already. Furthermore, I think the property industry is a far cry from an already regulated industry: the financial planning industry. This industry has financial planners, financial consultants, private wealth managers, investment specialists, insurance specialist, mortgage specialist, relationship managers, personal finance managers, MDRTs and even fake PhDs, just to name a few.

In addition, there is a parallel industry that is totally unregulated: the "financial" education industry. This one has absolutely the best names, Forex Masters, Property Black Belt, Options Guru, Award Winner Commodity Trader, Best Selling Author, Sun Tze Strategist, Warren Buffett Expert, as featured on CNA/CNBC/CNN, and whatever marketing magic that works.

In fact, most company also create fancy titles for their company structure, everyone seems to be a business director, president or minimally manager nowadays.

Well, so what is your title?

2 comments:

financialray July 3, 2011 at 9:53 AM  

Actually financial planning is part art and part science. There are certain basic rules to do financial planning eg savings and investments. THe style of investments is very variable due to the myriad of investment tools.
SO all the various titles start coming out to cater to the different services in financial planning. But I still believe the individual has his own responsibility to do financial planning. You will only confirm whether you have done a good financial planning when you are in your retirement age and of course we hope to get it right as early as possible.

Lau July 8, 2011 at 2:37 PM  

FR,

I don't think property lacks from financial planning the areas involved that can allow for a myriad of titles: HDB, HUDC, EC, private, landed, apartments, commercial, offices, shop houses, raw land, factories, warehouses. For sale, rental, en block, new, resale, BTO, DBSS, WIS, SERS. Not to mention various geographical regions and maybe even overseas.

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